Love Boo was founded in 2005 by two magazine editor friends on maternity leave. What started as a conversation about their babies’ dry skin grew into a skincare business helping thousands of parents.
Love Boo
A full rebrand and packaging redesign for the B Corp natural skincare and haircare brand for mums, babies and little ones.
Twenty years on, Love Boo was ready for a new chapter. We worked together to completely reimagine the brand, creating a fresh visual identity across pregnancy, baby and family skincare. We chose to retain the existing logo to preserve recognition with loyal customers, while everything around it was given a completely new look and feel.
At the heart of the Baby range is a new family of illustrated animal characters. Each has its own personality and story, with little details and playful scenes bringing each product to life. Together, the illustrations create a joyful brand world and a pattern celebrating the Love Boo family tree.
The Pregnancy range takes a more elevated approach, with teal packaging, delicate botanical illustrations and gold foil details.
Material choices were also considered as part of the new identity. Products are screen-printed onto recyclable PET bottles, tubes and jars, while oils and hand washes are housed in glass for a more premium finish.
The new identity was brought to life beyond the packaging through a comprehensive set of brand guidelines. We explored how the brand could work across marketing, social media and digital, creating a flexible visual toolkit for Love Boo’s wider team and creative partners to use consistently across every touchpoint.
Deliverables:
Brand identity, Packaging, Illustration
Location:
London, UK
"Claire has been an integral part of the Love Boo family and we could not have been able to relaunch Love Boo without Claire bringing to life the essence of the brands heritage and taking Boo to the next journey. Claire gave life and beauty to Love Boo and has continued on our journey with the next phase! Beauty, whimsical is what Claire is :) Professionally, she has gone above and beyond for our brand and our group of companies. Thank you sincerely for being part of the Boo family and your continued support."
Hannah Farah, CEO
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