S. Thorogood & Sons is a family business that’s been growing and selling fresh produce since 1922. From turnips to tomatoes, beetroot to baby leaf, their wholesale markets offer an extensive range of produce grown with meticulous care and decades of expertise.
S. Thorogood & Sons
A brand identity for a family-owned, British wholesale fruit and veg business.
Selling across three historical market sites in London: New Covent Garden, New Spitalfields, and Western International, they needed a brand identity that celebrated the fact they’re one of the only wholesalers left who still keep their fingers green.
Typography has an essence of heritage with a classic serif typeface. Illustrations are reminiscent of traditional style linocuts.
Working with photographer Helena Murphy, we visited farms across Essex and Kent to capture to showcase the local produce and relationship S. Thorogood & Sons have with their suppliers.
Deliverables:
Brand identity, Print design, Photography
Partners:
Photography: Helena Rose Murphy
Location:
London, UK
As seen in:
Related projects
Adaptogenic Apothecary
A botanical-inspired identity for an award-winning adaptogen and medicinal mushroom brand supporting menopause, menstrual cycles and…
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
Fenella Smith
A colourful and quirky identity for a trend-led homewares, ceramics and gift brand.
Impact Hub Birmingham
Community branding for makers, doers, entrepreneurs and activists committed to building a better Birmingham.
Salkan
A hand-illustrated identity for a backpack brand born by two friends and the love of travel.
Trepadora
Brand identity and packaging for a female-founded curly hair brand helping women fall in love with…
