La Maison Guimauve

A brand identity for a London kitchen making luxury French marshmallows

La Maison Guimauve creates gourmet, handmade marshmallows inspired by the sweet treats found in Paris. Light, fluffy, and delicate with beautiful natural flavours, French marshmallows are a real taste experience… and one they couldn’t leave behind in Paris! They’ve adapted the French recipe in their London kitchen to create gluten and dairy-free luxury marshmallows.

With humble beginnings at London’s Kings Road market, they’ve since grown to supply hotels, weddings, and corporate events around the UK. We worked together to develop their original brand, evolving their initial cherub icon and creating an elegant logo with a collection of hand-drawn illustrations.

la maison guimauve logo
la maison guimauve
marshmallow gift box
la maison guimauve
rose illustration
box illustration

The hand-drawn botanicals celebrate the marshmallows’ natural ingredients; with Elderflower, Vanilla, Raspberry, and Rose. Inspired by classic French toile we created a repeat pattern to adorn the packaging, introducing a wider colour palette to distinguish between flavours.

parisian pattern
marshmallow packaging
marshmallows in illustrated box

The typography is clean, delicate, and beautiful, inspired by classical french Didot.

la maison guimauve packaging
La Maison Guimauve packaging
La Maison Guimauve packaging
Parisian illustrative pattern

Brand identity, Packaging design

London, UK

“I've been working with Claire since 2017 when she created our first branding and packaging designs. This entailed beautiful hand-drawn line illustrations and colour palette which we have used again and again throughout our growing range. Claire is hugely talented and always gets under the skin of each project to create a design that is above and beyond any expectations. So lucky to have found her!”

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