Mennenia is a consultancy that specialises in helping people navigate technology with confidence and ease. They believe that technology, especially its lingo, has become unnecessarily complicated and they want to bring back the human element that seems lost in the digital space.
Mennenia
An iridescent identity for a digital coaching consultancy that fast-tracks women entrepreneurs into the world of technology.
Founded by Maxim Cramer, a successful female software engineer, she works on a personal level mediating between business and development, coaching both sides to communicate better. When creating the brand we wanted to visually represent the ease of the process with a simple yet beautiful identity.
The logo is minimal, yet elegant with a core palette of calming greys. We introduce colour in a playful but sophisticated way in the form of holographic foils in print and digital gradients on screen. The iridescent details being a subtle link to the tech world.
We use simple line art as an abstract way to suggest navigation and wayfinding in what can appear such a complex maze in the digital space. Using only curved lines, it’s friendly and approachable – with the hand-lettering details adding a human touch.
Deliverables:
Brand identity, Print design
Location:
London, UK
As seen in:
Related projects
Forest & Shore
Botanical illustrations and packaging design for an organic haircare brand based in Bali.
booni doon
A brand identity for a zero-waste skincare brand rooted in science and inspired by nature.
Seasons of East
An illustrative identity for seasonal sewing patterns designed by two East London sisters.
Bush Barn Farm
Brand and packaging design for a family-owned Sussex farm that produces a range of elderflower cordials.
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
Womanhood
A brand identity for a lingerie retailer championing body confidence for real women.
