Lydia was founded on a mission to help women across the world feel more confident in their own skin and embrace their natural beauty. Their first product Love Locks is a hair supplement that provides all the vitamins for healthy hair growth for those who’ve experienced damage from styling or the effects of natures challenges like thyroid disorders, menopausal/postpartum hair loss or female pattern baldness.
Lydia’s Love Locks
A luscious brand identity for a hair supplement that helps women to feel good.
Our brief was to create an identity and packaging design that felt confident and energetic, something to stand out against the often bland or clinical hair supplement brands. With a goal to provoke positive action, Lydia wants to empower women to regain their crown and not feel ashamed to buy or add a supplement into their daily routine.
With an opulent palette of rich purples, reds and pinks the aesthetic is luxurious and effervescent. Hand-made abstract shapes adorn the packaging, taking inspiration from real hair and all its beautiful imperfections.
Deliverables:
Brand identity, Packaging design
Partners:
Photography: Tara Liondaris, Stylist: Sophie Iona
Location:
London, UK
As seen in:
Related projects
Bush Barn Farm
Brand and packaging design for a family-owned Sussex farm that produces a range of elderflower cordials.
Dancing Leopard
Bohemian spirited brand identity and print design for an Ibiza based fashion boutique.
Hogan’s Cider
A full rebrand and packaging design for award-winning husband and wife cider makers.
Womanhood
A brand identity for a lingerie retailer championing body confidence for real women.
Hush Chocolate
Hand illustrated packaging design for women’s lifestyle brand launching a new range of blissful and indulgent…
Jardiniére Sauvage
A botanical identity for an innovative city garden specialist in Paris.
