Founded in Ibiza 2009, Dancing Leopard is a women’s clothing brand inspired by all things exotic and tropical. With a flair for combining vibrant prints with flowing fabrics, their colourful collections are designed for the free-spirited and made fit for Balearic summers. With a strong online presence, Dancing Leopard is now sold around the globe from London to Goa, Dubai and Switzerland.
Founder Jade Hildreth and freelance consultant Sarah Seaton approached us to give the visual identity a full overhaul. The leopard is one of the most beautiful, exotic and graceful animals in the wild — and the Dancing Leopard brand needed to embody this personality; from beach to club and from dusk till dawn.
We introduced a delicate nude colour that wouldn’t distract (or clash!) with the brand’s ever changing seasonal collections. To contrast the feminine palette we designed a strong and confident sans serif logo.
Inspired by glistening Ibizan sunsets, we used copper as an accent — a texture on screen or foil block in print. Aqua and azure make up the secondary palette — so bright and energetic they’re used across social media and print where we can be more playful in application.
We created a pattern library for the brand; a palm — well known for its tropical rainforest climes, abstract mountains and curvaceous sea waves. Each illustration was hand drawn and designed on a seamless grid.
Brand identity, Retail packaging, Print design
Strategy - Sarah Seaton
As seen in:
A colourful and quirky identity for a trend-led homewares, ceramics and gift brand.
Classic Fresh Foods
Brand identity for a family-run fruit and vegetable supplier delivering fresh produce to central London’s most…
Brand identity and packaging for a female-founded curly hair brand helping women fall in love with…
A serene, luxe and evocative identity for a naturally-rooted skincare brand.
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
The Fox Foundry
A timeless identity for a contemporary homeware brand curating sustainable products, designed to last.