A timeless identity for a fashion brand creating beautiful, cruelty-free, and sustainability-focused accessories.

Established in 2018 by Jessica Kruger, LUXTRA is a conscious luxury brand that creates beautiful, cruelty-free, and sustainability-focused accessories. Choosing materials that have ecological or plant-based characteristics they are at the forefront of the vegan ‘leather’ industry using cutting-edge alternatives such as cactus leaves, pineapple fibres and apple skin. They are also proudly certified as a B Corporation – a new type of company that balances purpose with profit which you can read more about in our journal.

Stationery design for sustainable fashion brand Luxtra
Stationery design for sustainable accessories brand Luxtra

Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.

Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.

Brand identity, Print design

London, UK

“Claire was a dream to work with. She presented 3 possible routes - it was so hard to choose as I loved everything. She's exceptionally diligent and went above and beyond to make sure I was really happy. Claire will not disappoint!”

Do you think we’re a good fit?

Get in touch to discuss your project