The Fox Foundry

A timeless identity for a contemporary homeware brand curating sustainable products, designed to last.

The Fox Foundry is an independent online homeware store offering a handpicked selection of beautiful accessories for the home. The inspiration for the brand came when founder, Sheila Fox, built her family home in London with her husband Simon. Despite the long build time, Sheila and Simon wanted to fill their home slowly, only with pieces they loved and that would last.

The word foundry recognises the importance of the maker and the making process. Many of their collections are handmade by artisans, and often carefully crafted using traditional skills. To celebrate these brand qualities, we created a hand-illustrated fox icon that acts as a seal of Sheila’s personal approval. A touch of gold foil in print added a luxury finish to the stationery.

We created a warm and homely brand palette that would transition well between the seasons, paired with a contemporary serif font and the delicate fox icon. To launch the brand we designed a range of packaging for their natural plant wax candles where 10% off all sales is donated to homeless charity, Shelter.

Brand identity, Packaging, Print design

London, UK

“Claire worked with us on the launch of our interiors brand. She’s reliable, super-organised and very creative. She was brilliant at getting us to think through the brand identity at the start before producing spot-on brand guidelines and gorgeous brand assets to work across our online store, social media and packaging.”

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