Brand identity and packaging for a female-founded curly hair brand helping women fall in love with their natural texture.

Trepadora was founded by Keisha Jo Lawler in 2015 when she drew inspiration from time living in South America and learning how women use indigenous botanicals in their everyday beauty rituals. Creating a blend of high-performing skin-friendly ingredients with nourishing botanicals, each formulation has been developed to care for the scalp as the root of good curl health.

On a mission to create a cleaner planet with vegan-certified formulations and eco-friendly packaging, we relaunched the Trepadora brand in 2022 with a new visual identity and packaging system with a greater focus on sustainability. The design is centred around a collection of hand-drawn illustrations celebrating the beautiful diversity of women Trepadora is made for.

trepadora logo
woman washing hair

The packaging features a calming palette of warming tones complemented by elegant typography. Each product features its own hand-inked illustration, drawing inspiration from the natural ingredients and celebrating the diversity of curly hair.

Trepadora’s vegan-certified formulations are now housed in recycled PCR (post-consumer recycled) packaging reducing the use of virgin plastics by 90% and significantly reducing the carbon footprint.

Working with photographer Tara Liondaris we created a collection of product and lifestyle images to relaunch the brand.

Visit our journal for an interview with founder Keisha Jo on the rebranding process.

Woman and tree illustration Woman and tree illustration
bottle and flower bottle and flower

Brand identity, Packaging, Illustration, Retail branding

Tara Liondaris, Photography

Maidenhead, UK

"Working with Claire was the perfect collaboration. She understood the brief and delivered my vision beautifully. My rebrand was a monumental decision to make, so to say there was a lot on the line. My darling Claire rose to the challenge not only with creating a new identity for our product packaging but also to bring that identity and feel into our physical flagship store and salon in Maidenhead."

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