Adaptogenic Apothecary

Adaptogenic Apothecary is an award-winning adaptogen, Affron® and medicinal mushroom brand. The idea was founded by sisters Jodie and Paris after noticing a pattern and a link between their mood and energy with the 4 phases of the menstrual cycle.

After two years of research and development working with hormonal health medicinal herbalists, they created Harmony, a powerful natural support that works with the female cycle. They launched their first product and closely followed with a portfolio of blends supporting menopause, libido, anxiety and male vitality.

We took inspiration from enchanted woodlands – where the magical herbs and mushrooms grow in nature. Illustrating the most powerful adaptogens from ashwagandha, milk thistle, cacao, maca and saffron, referencing traditional botanical illustrations and folklore designs but with a contemporary twist. The repeat pattern symbolises the cyclical nature of life. Moody and evocative colours communicate a sense of alchemy and metallic gold accents add a sense of luxury to the product Adaptogenic Apothecary’s debut product Harmony is the world’s first menstrual cycle support designed to target each of the 4 phases: Menstruation, Follicular, Ovulation and Luteal. The vegan-friendly, powdered formulations use the purest ingredients available with no fillers, flavourings or sweeteners.

Adaptogenic Apothecary’s debut product Harmony is the world’s first menstrual cycle support designed to target each of the 4 phases: Menstruation, Follicular, Ovulation and Luteal. The vegan-friendly, powdered formulations use the purest ingredients available with no fillers, flavourings or sweeteners. The individual sachets are packaged in a bespoke mailing box to hold the 28 servings (with customers able to purchase additional blends to adapt to their own cycle).