Seasons of East are a new independent sewing pattern brand. Founded by two sisters on a mission to live more sustainably – they create timeless, free-flowing garments for DIY dressmakers of all levels, shapes and sizes. Styles made well and designed to last.
Seasons of East
An illustrative identity for seasonal sewing patterns designed by two East London sisters.
The collections are named after their favourite destinations from around the world, with the first being London. Each collection features four patterns with a garment designed for each season. We developed a visual identity and packaging system that could be rolled out across future collections as the brand grows.
The instruction booklets use colour to depict the season and feature a hand-drawn illustration of the garment worn and accessorised. The typography is simple, yet elegant – using a font designed for a traditional printing press to celebrate the heritage and craft in sewing.
With sustainability at the heart of the business, the paper patterns are printed on PEFC paper and the instruction booklets are made from 100% recycled papers. The product is packaged together in an eco-friendly Oeko-Tex cotton bag, screen printed with the collection illustration – encouraging the customer to keep and reuse.
Deliverables:
Brand identity, Packaging, Print design
Partners:
Photography - Helena Rose Murphy, Stylist - Harriet Langsbury
Location:
London, UK
As seen in:
"Claire has taken our brand and design in a direction we could never have imagined ourselves and her packaging design is one of the stand out features of our business which we receive compliments on time and again. Claire is not only professional, but went above and beyond to learn about our business."
Carol & Barb, founders of Seasons of East
Related projects
Trepadora
Brand identity and packaging for a female-founded curly hair brand helping women fall in love with…
Bloom & Bambi
Pregnancy and postpartum tea packaging for a mother and baby wellbeing brand.
Impact Hub Birmingham
Community branding for makers, doers, entrepreneurs and activists committed to building a better Birmingham.
La Maison Guimauve
A brand identity for a London kitchen making luxury French marshmallows
Classic Fresh Foods
Brand identity for a family-run fruit and vegetable supplier delivering fresh produce to central London’s most…
Love Boo
A full rebrand and packaging redesign for the B Corp natural skincare and haircare brand for…
