Mennenia is a consultancy that specialises in helping people navigate technology with confidence and ease. They believe that technology, especially its lingo, has become unnecessarily complicated and they want to bring back the human element that seems lost in the digital space.
Mennenia
An iridescent identity for a digital coaching consultancy that fast-tracks women entrepreneurs into the world of technology.
Founded by Maxim Cramer, a successful female software engineer, she works on a personal level mediating between business and development, coaching both sides to communicate better. When creating the brand we wanted to visually represent the ease of the process with a simple yet beautiful identity.
The logo is minimal, yet elegant with a core palette of calming greys. We introduce colour in a playful but sophisticated way in the form of holographic foils in print and digital gradients on screen. The iridescent details being a subtle link to the tech world.
We use simple line art as an abstract way to suggest navigation and wayfinding in what can appear such a complex maze in the digital space. Using only curved lines, it’s friendly and approachable – with the hand-lettering details adding a human touch.
Deliverables:
Brand identity, Print design
Location:
London, UK
As seen in:
Related projects
Nipper & Co
A playful identity for a herbal tea brand supporting women’s health. Organic blends for preconception, pregnancy,…
Blink Optics
A stylish brand with a personal touch for husband and wife founded opticians in London.
Hush Chocolate
Hand illustrated packaging design for women’s lifestyle brand launching a new range of blissful and indulgent…
Atlas Apothecary
A serene, luxe and evocative identity for a naturally-rooted skincare brand.
Dancing Leopard
Bohemian spirited brand identity and print design for an Ibiza based fashion boutique.
Seasons of East
An illustrative identity for seasonal sewing patterns designed by two East London sisters.
