La Maison Guimauve creates gourmet, handmade marshmallows inspired by the sweet treats found in Paris. Light, fluffy, and delicate with beautiful natural flavours, French marshmallows are a real taste experience… and one they couldn’t leave behind in Paris! They’ve adapted the French recipe in their London kitchen to create gluten and dairy-free luxury marshmallows.
La Maison Guimauve
A brand identity for a London kitchen making luxury French marshmallows
With humble beginnings at London’s Kings Road market, they’ve since grown to supply hotels, weddings, and corporate events around the UK. We worked together to develop their original brand, evolving their initial cherub icon and creating an elegant logo with a collection of hand-drawn illustrations.
The hand-drawn botanicals celebrate the marshmallows’ natural ingredients; with Elderflower, Vanilla, Raspberry, and Rose. Inspired by classic French toile we created a repeat pattern to adorn the packaging, introducing a wider colour palette to distinguish between flavours.
The typography is clean, delicate, and beautiful, inspired by classical french Didot.
Deliverables:
Brand identity, Packaging design
Location:
London, UK
As seen in:
“I've been working with Claire since 2017 when she created our first branding and packaging designs. This entailed beautiful hand-drawn line illustrations and colour palette which we have used again and again throughout our growing range. Claire is hugely talented and always gets under the skin of each project to create a design that is above and beyond any expectations. So lucky to have found her!”
Sheila Harrington, founder of La Maison Guimauve
Related projects
Lydia’s Love Locks
A luscious brand identity for a hair supplement that helps women to feel good.
Fenella Smith
A colourful and quirky identity for a trend-led homewares, ceramics and gift brand.
Nipper & Co
A playful identity for a herbal tea brand supporting women’s health. Organic blends for preconception, pregnancy,…
The Fox Foundry
A timeless identity for a contemporary homeware brand curating sustainable products, designed to last.
Atlas Apothecary
A serene, luxe and evocative identity for a naturally-rooted skincare brand.
Blink Optics
A stylish brand with a personal touch for husband and wife founded opticians in London.
