Fenella Smith

A colourful and quirky identity for a trend-led homewares, ceramics and gift brand.

Fenella Smith designs colourful lifestyle and home accessories. Working from her studio in Henley-on-Thames she collaborates with her brother Greg drawing inspiration from nature and memories of their bohemian childhood.

Having worked with Fenella since 2012 the brand had evolved over time and we felt it was good opportunity to refresh the identity. The new look and feel complements the vibrant prints and colourful products, designed to appeal to a younger, trend-led audience.

The tag #makeitcolourful sits at the heart of the brand and the visual identity needed to reflect this proposition. We curated a quirky palette and defined a clean typographic system giving flexibility for usage.

Colour plays a huge role at Fenella Smith so by having a large palette of brand colours we can introduce new combinations over time – inspired by collections, seasons or trends.

Since starting in 2011, Fenella’s studio has moved from strength to strength developing ceramics, fabrics and stationery collections stocked up and down the country in retailers small and large having included John Lewis, Fortnam & Mason and Liberty London. Visit our journal for an interview with founder Fenella on growing her brand.

Brand identity, Packaging, Print design

Henley on Thames, UK

“We have worked with Claire for 10 years now and she is consistently a delight to work with. Always across latest trends, she delivers every time and is fantastically professional and cheerful to work with.”

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