Forest & Shore is an organic wellbeing brand producing 100% natural products for use on the face, body and hair. Believing in the pure power of plants — each blend is gentle on the skin, vegan-friendly and always ethically sourced.
Forest & Shore
Botanical illustrations and packaging design for an organic haircare brand based in Bali.
We needed to create a brand identity reflective of their organic approach and packaging designed to feel beautifully natural and premium. Simplicity was key, with a soft colour palette taking inspiration from both the forest and shore — paired with clean typography and delicate illustrations.
Inspired by nature, we created a library of hand drawn botanicals. With each product having a unique list of ingredients we created a bespoke pattern for each blend’s packaging — allowing each box to be subtly different, but part of a collection. Delicate lines and small imperfections in the hand illustrated details reinforce the purity of the brand.
To balance the illustrations we needed a simple typographic approach. The logo and text is minimal with plenty of room to breathe. A hand lettered tagline on the top of each box adds a personal touch.
To launch, we worked with photography and styling studio Tara Liondaris to create a collection of product and lifestyle images for the brand.
Deliverables:
Brand identity, Packaging, Print, Photography
Partners:
Photography: Tara Liondaris
Location:
Bali, Indonesia
As seen in:
“Working with Claire on Forest & Shore's branding has been so enjoyable and easy. From the colour palettes, to the illustrations, the work Claire has produced for Forest & Shore over the years has been fantastic. Thank you for always creating such beautiful designs!”
Emily Horrigan, founder of Forest & Shore
Related projects
Jardiniére Sauvage
A botanical identity for an innovative city garden specialist in Paris.
Seasons of East
An illustrative identity for seasonal sewing patterns designed by two East London sisters.
LUXTRA London
A timeless identity for a fashion brand creating beautiful, cruelty-free, and sustainability-focused accessories.
Salkan
A hand-illustrated identity for a backpack brand born by two friends and the love of travel.
Lydia’s Love Locks
A luscious brand identity for a hair supplement that helps women to feel good.
Mennenia
An iridescent identity for a digital coaching consultancy that fast-tracks women entrepreneurs into the world of…
