After spending years travelling with work, Love My Human founder Jenny Matthews turned her focus to home life and drew inspiration from her design background to seek out stylish pet-owner solutions. Whilst enjoying a career break to bring up her son, she recognised a need for affordable luxe products for her four-legged babies too…
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
Love My Human is all about making life better for our favourite furry friends. Keeping their wellbeing and best interests at heart, whilst helping them to integrate into our human world. The LMH range provides pet owners with products to help their canine sidekicks to stay happy, healthy and impeccably groomed.
A personal feel runs through the Love My Human brand. From the warm, homely letterpress logo that stands out – bold and proud, to the charming hand-drawn dogs that adorn the finishing touches.
Simple, yet effective, best describes the style of the iconic retail swing tags; keeping things perfectly uncomplicated – just like our love for our pets.
Located on the stylish Kings Road in Chelsea, London, humans can find everything from organic treats and toys to wearable styles for their companions. With LMH’s desirable position and premium feel, the packaging is key.
Tote bags, paper bags and sturdy boxes all boast a playful, confident, branded look. With printed tissue, bespoke tape and stamp-style stickers leaving a lasting impression.
Visit our journal for an interview with founder Jenny on what it’s like to open a retail store and the importance of location, community and customer experience.
Deliverables:
Brand identity, Packaging, Print
Location:
London, UK
As seen in:
“Claire designed our brand when we launched our business in 2018, we set a brief and she nailed it in one presentation. Claire continues to work with us as our business expands. She is smart, creative and clever. It is so important as a business owner to work with creatives with a great energy and we have found this in Claire.”
Jenny Matthews, founder of Love My Human
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