Eco at Heart creates beautifully designed reusable and environmentally-friendly products. A trip to Bali left brand founders Stu and Davina feeling shocked at the amount of plastic-covered beaches they encountered. They later learnt that Indonesia is the second-largest (after China) contributor of pollutants in the ocean and it was evident that single-use plastics, particularly straws – were the most problematic items.
Eco at Heart
A brand identity championing a new range of plastic-free and zero-waste lifestyle products.
Eco at Heart was born with the mission to boycott plastic and first launched with a range of stainless steel straws. Quickly following with bamboo make-up remover pads and organic cotton produce bags – ensuring every product is reusable. We designed plastic-free and zero-waste packaging, using only recyclable papers and plant-based inks.
With the ocean providing the main visual inspiration behind the brand, we took references from the coastline to develop the identity system. I created a series of watermark patterns to convey the organic essence of the business and convey a feeling of calm with soft shapes and natural textures.
Working with photographer Tara Liondaris we created a collection of product and lifestyle images to launch the brand.
Deliverables:
Brand identity, Packaging design, Photography
Partners:
Photography: Tara Liondaris
Location:
New Zealand
As seen in:
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